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Transform Data To Intelligent Action With Cortana Analytics Suite


cortana analytics

Microsoft kicked off their 2015 Worldwide Partner Conference in Orlando with a number of significant technology announcements. It began with CEO Satya Nadella emphasizing Microsoft’s “Mobile First, Cloud First” strategy, which was reinforced with the introduction of Cortana Analytics Suite.
Cortana analytics

The suite helps enterprises transform their data into intelligent actions by combining the capabilities provided by big data, machine learning and cloud-based analytics. Microsoft made it clear that the marriage of mobile and cloud with advanced analytics and predictive intelligence is the future of enterprise solutions and products.

In the initial product announcement on Microsoft’s Azure Blog, Takeshi Numoto, CVP of Cloud + Enterprise describes the customer need for such a service: “Our customers want to transform data to intelligent action and reinvent their business processes. To do this they need to more easily analyze massive amounts of data – so they can move from seeing ‘what happened’ and understanding ‘why it happened’ to predicting ‘what will happen’ and ultimately, knowing ‘what should I do’. Only then can they create the intelligent enterprise.”

So, what does this mean for your business? The below table illustrates some of the use cases of Cortana Analytics Suite.

Industry Sales & Marketing Finance & Risk Customer & Channels Operations & Workforce
Retail
  • Demand forecasting
  • Loyalty programs
  • Cross-sell & upsell
  • Customer acquisition
  • Fraud detection
  • Pricing strategy
  • Personalization
  • Lifetime customer value
  • Product segmentation
  • Store location demographics
  • Supply chain management
  • Inventory management
Financial Services
  • Customer churn
  • Loyalty programs
  • Cross-sell & upsell
  • Customer acquisition
  • Fraud detection
  • Risk & compliance
  • Loan defaults
  • Personalization
  • Lifetime customer value
  • Call center optimization
  • Pay for performance
Healthcare
  • Marketing mix optimization
  • Patent acquisition
  • Fraud detection
  • Bill collection
  • Population health
  • Patient demographics
  • Operational efficiency
  • Pay for performance
Manufacturing
  • Demand forecasting
  • Marketing mix optimization
  • Pricing strategy
  • Performance risk management
  • Supply chain optimization
  • Personalization
  • Remote monitoring
  • Predictive maintenance
  • Asset management

Cortana Analytics Suite will be available in the Fall through a monthly subscription and depending on your business needs, offers a wide range of preconfigured solutions including: Perceptual Intelligence, which helps recognize human interactions and intent through facial, visual and text analytics, Dashboards and visualizations that help you organize and consume data with ease and Machine Learning & Analytics that handles complex event processing.

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AgileThought can help your company not only take control of your data, but help track key performance indicators across your organization in order to unlock crucial business insights. Contact us through the form below to learn more about how we can help you.

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