Mobile Application Enhances In-Person Interactions
New technologies are transforming the way banking customers interact with their financial institution. While visits to the branch will continue to decrease, the importance of these new interactions will increase. Upgrading branch capabilities is now a matter of providing a personalized and friction-free experience for consumers.
A global banking leader with more than 100 million customers recognized an opportunity to enhance the in-branch experience for the higher net-worth customers enrolled in its select program. To help these members take advantage of the select loyalty program, the financial institution sought to digitize the monthly rewards promotions catalog.
Based on the success of previous engagements with AgileThought, the financial institution sought our team’s expertise to design, develop and deliver a custom application that would provide customers a digital rewards catalog.
Walker, Customers 2020: A Progress Report
Designed to be used on tablets in over 200 branches in Mexico, the new application’s user-friendly, fast, and secure interface provides a more attractive and engaging browsing experience. Instead of paging through a paper catalog printed monthly, customers can explore an updated digital catalog of available loyalty rewards. The application also makes it easier to redeem points: customers simply show their personal banker the rewards they selected on the tablet.