Providing Mobile Application Assurance and Innovation
An industry-leading provider of health and wellness solutions — which services health plan members through a retail network of over 65,000 pharmacies nationwide — offers an application that empowers members to lead healthier lives. By enabling members to access and update their accounts, locate the appropriate pharmacy and request prescription refills, the application helps lower costs and allows clients to thrive in a dynamic health care market. However, with new devices added to the marketplace and continuous updates to operating systems, the client needed to understand how to future-proof its application and stay ahead of the innovation curve.
- Anticipating — and adapting to — frequent mobile OS updates and new device releases to reduce downtime and prevent poor user experiences
- Committing the necessary time, energy and analytical insights required to maintain a competitive application and make informed decisions based on user actions and performance
- Establishing a technical team with the appropriate expertise to reduce wasted time and deliver more insightful mobile application evaluations
To continue its leadership in the health technology space, the client leveraged AgileThought’s MobileAppCare service to find a solution that not only protected its mobile investment, but also primed it for future growth.
With the MobileAppCare service, AgileThought’s team of mobile experts provided monthly reporting and analysis including:
Armed with data from in-app analytics, the client received app-specific insight on opportunities to enhance its application and provide a better customer experience.
The client received expert validation that new operating systems or devices would not “break” its application—thus protecting its investment. Minor updates to the application were made as needed.
A useful summary and commentary on the previous month’s analytics and app store reviews offered the client a more holistic view of its current mobile application on a monthly basis.